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The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This economics and finance course is an introductory survey of risk management concepts and techniques. Learners will review the role of risk regulation in financial markets,...

This course introduces students to the real world challenges of implementing machine learning based trading strategies including the algorithmic steps from information gathering...

This online course gives an introduction to search engine optimisation (SEO), and provides learners with an in-depth understanding of link building for SEO.

This online course looks at the two most fundamental aspects of the oil and gas industry, its operations and markets, each of which is addressed as a separate module in the...

This online course introduces learners to the science of business analytics with applications in a marketing context.

This online course series explores the esports and computer gaming industry from behind the scenes. The online program was designed for game developers, finance professionals,...

This online marketing course explores what brands are and how they can be positioned.

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course program explores the fundamentals of AI and Machine Learning in a business context (no prior experience required). The courses explain the basics of AI and...

This online course gives an introduction to digital advertising (search, banner, social media, and more).

This online course helps to learn how to apply the concepts of advertising and marketing to branding.

This online course will help to learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks.

This online course teaches how to assess the challenges and key opportunities of the globalized market economy.

This online course program gives an introduction to digital marketing for beginners. It first introduces learners to the role of marketing and then explores how to apply its...

This online course gives an introduction to regulation of financial markets and institutions relevant for fintech entrepreneurs in emerging markets using case studies from China...

This course focuses on diverse and integrated markets for primary energy, and the essential considerations driving business leaders and policy makers in development of global...

This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.

This online course gives an introduction to content marketing. It explores topics like audience, formats, and content idea generation.

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...