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This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...

After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...

This course will dive into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion,...

In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...

This course explores several key issues related to companies, investors, and the interaction between them in the capital markets.

This online course gives an introduction to digital advertising (search, banner, social media, and more).

This online course program gives an introduction to international business activities. It covers topics such as national cultures, human resources, marketing, supply chains...

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and...

This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.

This online course helps to learn how to capitalize on understanding behavioral biases and irrational behavior in financial markets.

This online course explores different aspects of intercultural management, including teams, leadership, HR management, marketing and negotiations.

This online course teaches various methods of building a robust back testing system for trading strategies.

This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.

This online course teaches Business English in a marketing and sales context.

This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...

This online course program gives an introduction to social media marketing. The program is offered by Meta and thus the Facebook platform is its key focus.

This online course explores how to create creative advertising campaigns.

This series of 6 online courses (MOOCs) covers the concepts, tools, and techniques of digital marketing. It includes several aspects of the new digital marketing environment,...

This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...