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This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

This course focuses on the common human resource ("people") challenges faced by existing private businesses when they attempt to grow substantially

In this course learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and...

This online course gives an introduction to the fundamentals of managerial accounting. This includes topics such as cost allocation systems and cost-volume-profit analysis.

In this series of online courses, participants will gain an understanding and appreciation of the principles and practice of agile management. They will learn to coordinate all...

This online course explores the continuous deployment capability of organizations and the skill sets and roles involved in DevOps.

This online course explores the key aspects of digital transformation for companies, including strategy, core processes, and technology.The course was created by the University...

This online course (MOOC) discusses modern history from a global perspective starting in 1910.The course includes the following topics:Crackup (1905-1917)New Orders Emerge...

This course is a unique and exciting introduction to the genre and craft of historical fiction, for curious students, aspiring authors--anyone with a passion for the past.

This course will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that...

Traditional development processes lead to team frustration and poor results. Agile offers a different approach to managing the complexities of software development. This course...

This course will discuss the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys...

This course shows how to organize and implement a successful strategy setting process, how to conduct strategy research, how to ensure that annual planning and budgeting support...

This online course explores the importance of prevention and risk reduction in decreasing cancer occurrences.

This course teaches the tools needed to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls.

This series of online courses (MOOCs) explores professional pricing strategies to increase price realization and maximize profits. The courses were developed together with the...

This course provides an overview of design thinking and works with a model containing four key questions and several tools to help understand design thinking as a problem...

This course focuses on the common growth challenges faced by existing private businesses when they attempt to grow substantially.

This course shows participants how to put the agile culture into practice across concept testing, usability testing, functional testing, and ongoing feature validation.

This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...