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This online course teaches how to start a YouTube channel, increase views and subscribers, and build a brand with videos.
This series of MOOCs explores how to leverage data and analytics to drive managerial decisions and marketing strategy.
This online course explores artificial intelligence, how it’s perceived today and the differences between the hype, marketing and reality of AI.
This online course program explores the fundamentals of AI and Machine Learning in a business context (no prior experience required). The courses explain the basics of AI and...
This online course program explores the interconnectedness of the global capital markets with a practical emphasis on trading. It also shows how to trade assets such as options,...
This online course series teaches core business skills in financial accounting, statistics, marketing, finance and strategy.
This course focuses on diverse and integrated markets for primary energy, and the essential considerations driving business leaders and policy makers in development of global...
This online course teaches how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact
This online course explores how and why market segmentation can be used to improve business performance.
This online course explores how brands should be organized as a customer experience delivered by the entire organisation.
This online course teaches Business English in a marketing and sales context.
This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.
This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...
This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...
This MOOC teaches participants how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.
This online course gives an introduction to key brand management terminology and principles.
This MOOC gives an introduction to Behavioral Finance, which is the study of financial decision-making errors that can be avoided, if participants in markets are familiar with...
This online course teaches how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.
This online course program gives an introduction to applying Data Science to product management. It explores how to apply data science techniques, data engineering processes,...
This online course gives an introduction to search engine optimisation (SEO), and provides learners with an in-depth understanding of link building for SEO.
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