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This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...

This online course program explores energy markets and the need for an energy transition, including the different economic approaches.

This online course gives an introduction to neuromarketing, including tools such as web cameras, eye-tracking, and brain scanners.

This online course program teaches foundational data skills for marketing. This includes collecting and analyzing data, modeling marketing scenarios, and using Excel, Tableau,...

This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.

This online course explores the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.

This online course teaches how to create a winning SEO Strategy with keyword research, On-page SEO and backlinks.

This online course explores how to measure, manage and analyze customer data to make effective marketing decisions.

This online course gives an introduction to Facebook Ads and Facebook marketing.

This online course teaches how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value. It includes...

This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

Participants of this course will understand the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. They will...

This online course teaches about technology´s impact on financial markets and the characteristics of financial instruments that are traded on electronic markets.

This online course helps in demystifying the role of banking and financial markets in any country, the products and services they offer and the underlying market mechanisms.

In this course, participants will learn how to think strategically and professionally about their career self-management. Through this course they will develop an objective,...

This series of online courses covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government...

This online course explores the intersection of Branding and Customer Experience. It aims to get the students to think about what the operational implications of their branding...

This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...

This online course program gives an introduction to market research. It includes the key concepts of market research, sampling, data analysis and interpretation of results.