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This online course focuses on techniques that are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques...

This series of online courses gives a comprehensive introduction to public library management. It includes topics such as personnel management, budgeting and finance,...

This course will help its students to organize a strategy of identifying their perfect users and to find ways to connect with them. The participants will learn how to grow their...

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

This online course program explores the core principles of social media marketing. It includes modules on topics such as content marketing, Facebook, Instagram, Snapchat,...

This introductory online course to markets covers many topics. Participants will eg. learn why interest rates have always been a key barometer in determining the value of...

This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...

In this course, participants will learn how to think strategically and professionally about their career self-management. Through this course they will develop an objective,...

This online course series teaches the essentials of managing a successful business including accounting, finance, marketing, operations, people management and strategy.

This online course gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of...

This online course program gives an introduction to online marketing. It includes topics such as digital marketing plans, online marketing strategies, and testing and analytics...

This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...

This MOOC teaches participants how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and...

This course explores several key issues related to companies, investors, and the interaction between them in the capital markets.

This MOOC gives an introduction to Digital Marketing.The online course explores how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the...

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...

In this IMFx course you will learn, from hands-on demonstrations, how to price different types of bonds, how to calculate different measures of bond yields and how to compare...

This online course explores how to assess global market opportunities and challenges while developing successful global marketing strategies.

In this course, participants will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting their professional image.