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This online course explores entry and location strategies for companies in the Chinese market.

This online course provides a quantitative and model-based introduction to basic economic principles. The course also teaches how to apply these principles to make sense of a...

This online course explores the fundamentals of behavioral perspectives in marketing.

This online course explores how to plan and launch a successful social media marketing campaign.

This course provides an introduction to big data analytics. Students will learn how data analysts describe, predict, and inform business decisions in the specific areas of...

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses...

This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.

This online course helps learners to develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the...

This online course gives an introduction to the structure and trading conventions of the foreign exchange markets.

This online course explores how and why market segmentation can be used to improve business performance.

This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key...

This online course teaches how to develop, manage and protect a company´s online reputation through social media including Facebook and Twitter.

In this online course, participants learn how to use evangelism as an effective marketing technique. The teacher was previously chief evangelist of Apple.

This series of MOOCs gives an introduction to Business English, where participants will learn to communicate about topics such as management, finance and marketing.

This online course teaches how to create a winning SEO Strategy with keyword research, On-page SEO and backlinks.

This online course gives a first introduction to social media marketing. The course is offered by Facebook.

This online course gives an introduction to the economics of real-world energy markets, and discusses how various policies can address the impact of rising global energy demand...

In this course, participants will learn how to think strategically and professionally about their career self-management. Through this course they will develop an objective,...

This online course teaches how to start trading on the Forex Market with real money in Metatrader 4.

This online course is to equip the learner with the knowledge required to comprehend the literature on anomalies so that he can replicate the strategies discovered by the extant...