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In this business and management course, students will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce...

This online course gives an introduction to neuromarketing, including tools such as web cameras, eye-tracking, and brain scanners.

This series of online courses gives a comprehensive introduction to public library management. It includes topics such as personnel management, budgeting and finance,...

This online course gives an introduction to digital marketing as well as its key platforms and implementation types.

This online course program explores the core principles of digital marketing and digital strategy. It also includes topics such as digital channel planning and e-commerce...

This online course explores entry and location strategies for companies in the Chinese market.

This online course explores the basics of influencer marketing and how to create branded content with influencers.

This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then...

This online course gives an introduction to social media marketing. It includes the differences between major social media platforms, the importance of planning, management...

This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.

In this course participants will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make...

This online course teaches about the critical role of the private sector and the use of finance to fund the Sustantainable Development Goals (SDGs) of the World Bank Group.

This online course explores the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

In this course, participants will dive into the concepts of rationality and irrationality and understand how they impact our investment decisions and what the consequences can...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course program gives an introduction to product management. Several individual online courses cover topics such as targeting customers, understanding user experience...

This online course program explores the key aspects of global procurement and sourcing, and the importance of procurement to the firm and its stakeholders. It includes topics...

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...