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This course covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, students will...

In this series of online courses, participants will cover the concepts and tools they need to successfully develop a marketing strategy for a business, product or service.

This online course program gives an introduction to modern experimental strategy. Applications include designs for optimization experiments and modern data analysis techniques...

This online course series gives an introduction to strategic management, global supply chain management, disruptive innovation, and sustainability for the global enterprise.

This online course series gives an introduction to sales techniques and strategies, with a particular focus on the inbound sales and marketing strategy.

This course explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive...

In order to effectively manage and operate a business, managers and leaders need to understand the market characteristics and economic environment they operate in. In this...

This online course program explores the fundamentals of internationalization and localization strategies within the context of digital products and content.

This online course program aims to teach learners the knowledge and capabilities to lead organizational change and digital transformation. The courses were designed for digital...

This extensive series of online courses is a guide for participants to creating their own business. The course covers a progression of topics necessary for successful business...

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses...

This online course program explores the core principles of digital marketing and digital strategy. It also includes topics such as digital channel planning and e-commerce...

This online course program aims to give learners a sound working knowledge of business strategy, decision-making, business models and the pros and cons of strategic choices. It...

This online course series explores strategies and tools to do business in China. The courses include aspects such as selling to Chinese customers as well as entry and location...

This series of online courses explores the fundamental theories and concepts of strategy and organization. The courses cover basic and advanced competitive strategy as well as...

This online course program gives an overview of digital advertising tactics. It includes topics such as search advertising (Google Ads), social media advertising (Facebook,...

This online course program aims to provide business leaders and managers with strategies and guidelines for how best to solve the various challenges of building data science...

This online course program gives an introduction to online marketing. It includes topics such as digital marketing plans, online marketing strategies, and testing and analytics...

This online course program explores the fundamentals of AI and Machine Learning in a business context (no prior experience required). The courses explain the basics of AI and...

This online course series explores how to develop business strategies for social impact. The courses discuss various aspects of social entrepreneurship.