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This course will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about...

This course provides practical proven tools for transforming an idea into a product or service that creates value for others. As students acquire these tools, they learn how to...

This online course gives an introduction to the concept of design thinking and its application within a context of business strategy and entrepreneurship. It includes case...

This MOOC gives participants an introduction to Venture Capital. It teaches students how to get the money needed to run their startup. They will learn who venture capitalists...

In this course, students will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins....

This online course offers an introduction to social impact strategy and social entrepreneurship, including key concepts, an overview of the field, and tools to get started as a...

This online course is to equip the learner with the knowledge required to comprehend the literature on anomalies so that he can replicate the strategies discovered by the extant...

This online course (MOOC) explores the right strategies for companies which plan to operate globally.

This online course teaches how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value. It includes...

This online marketing course explores what brands are and how they can be positioned.

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...

This course shows how fashion and luxury companies work and explains their brands, products, retail, and communication strategies. It gives an insight into business models,...

This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and...

This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

This online course explores the fundamentals of a successful negotiation: Preparation (planning a negotiation strategy)Negotiation (including several key tactics)Closing...

This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...

This online course teaches how to convert products to platforms and how to generate platform innovation.

This online course will help participants to determine growth strategies and how one can scale or replicate business plans internationally in order to reach a larger number of...

This online course gives an introduction to corporate strategy. It discusses the activities of companies across multiple businesses, including diversification and divestiture...