Advanced Search

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This online course from Harvard Business School Online explores the real-world tools and strategies needed to excel in decision-making, implementation, organizational learning,...

This series of online courses examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the...

This online course explores how to design effective strategy processes, analyze shifting industry structures and develop new capabilities in times of industry transition.

This course focuses on the common human resource ("people") challenges faced by existing private businesses when they attempt to grow substantially

This online course helps to learn about latest investment strategies and performance evaluation.

This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...

This course focuses on the common growth challenges faced by existing private businesses when they attempt to grow substantially.

This course covers how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage

After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...

This online course program gives an introduction to the Blockchain technology. It includes 6 weeks of online learning about how Blockchain works and how it affects various...

This online course gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of...

This course explores the emerging relationships between sustainability issues and competitive advantage. Building on the basic concepts of strategic management, this course will...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course provides practical, real-world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch,...

This online course examines the process by which marketing builds on a thorough understanding of buyer behavior to create value. Participants will learn the major elements of...

This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.

This course will provide learners with a systematic general framework for analyzing persuasive influence situations, identifying different challenges faced by persuaders and...

This online course series gives an introduction to the complex world of M&A and provides a foundation in strategy, regulation, finding a deal, corporate valuation, and more.

This extensive series of online courses is a guide for participants to creating their own business. The course covers a progression of topics necessary for successful business...