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This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course explores the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for...

This online course explores how brands should be organized as a customer experience delivered by the entire organisation.

This course will derive equilibrium outcomes across a variety of market structures and will begin by understanding equilibrium under a market structure called Perfect...

This online course gives an introduction to Marketing Analytics. It provides learners with exposure to essential tools including exploratory data analysis, as well as regression...

This course will dive into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion,...

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important,...

This online course explains blockchain and distributed ledger technologies and explores some potential applications.

In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...

This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.

This online course gives an overview of blockchain technology, including the technical underpinnings and the dynamics of the cryptocurrency markets.

This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...

This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then...

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

This course will look at visual communication and the ways participants can be more effective with their font choices, photography, and video. They will also dive deeper into...

This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.

This online course explores entry and location strategies for companies in the Chinese market.

This online course gives an introduction to digital advertising (search, banner, social media, and more).