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This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...

This online course series explores strategies and tools to do business in China. The courses include aspects such as selling to Chinese customers as well as entry and location...

This online course teaches how to create a Twitter marketing system, build relationships with Twitter followers, and convert engaged Twitter followers to business leads.

This online course explores a ten-step process to data-driven market segmentation analysis.

This course will introduce students to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the...

This online course explores the moral limits of markets. It draws upon philosophy and contemporary moral and political controversies to consider what moral limits, if any, the...

This online course program explores the key aspects of global procurement and sourcing, and the importance of procurement to the firm and its stakeholders. It includes topics...

This online course program explores how to build digital marketing strategies and use emerging digital media to enhance a business. It includes topics such as digital...

This online course helps to learn how to capitalize on understanding behavioral biases and irrational behavior in financial markets.

This is not a standard business course on writing job applications and practicing interview techniques. Students will learn how to unlock their personal and professional...

This online marketing course explores how to produce memorable content through quality storytelling.

In this course, participants will learn what the main financial markets and their characteristics are as well as how they are linked to the economy. The course includes eg. how...

This online course will help to learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks.

This online course explores the fundamentals of behavioral perspectives in marketing.

This online course explores the risks and opportunities that climate change presents to financial markets. It includes opinions from a range of investment industry leaders and...

Participants of this course will learn about the career paths that are available in journalism, and what opportunities the skill sets of a journalist can offer in other fields....

This series of online courses gives an introduction to market research. In includes several video courses on topics such as qualitative and quantitative research. It also shows...

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C)...

In this course, participants will dive into the concepts of rationality and irrationality and understand how they impact our investment decisions and what the consequences can...

This online course is an introduction to the tools and methodology used for customer insights data collection for product development. It is suitable for beginners and no prior...