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This online course explores the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.

This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This course introduces students to the real world challenges of implementing machine learning based trading strategies including the algorithmic steps from information gathering...

This series of MOOCs gives an introduction to Business English, where participants will learn to communicate about topics such as management, finance and marketing.

In this course, students will learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and...

This course will explore a set of market imperfections to understand why they fail and to explore possible remedies including as antitrust policy, regulation, government...

This course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this...

Dieser MOOC (Videokurs) erläutert weiterführende Aspekte des strategischen Managements und Marketings.

Dieser Online-Kurs erläutert, wie man im Markt für Medizinprodukte und Arzneimittel Chancen schneller nutzen und Ergebnisse effektiver erreichen kann. Es werden verschiedenste...

Dieser Online-Videokurs richtet sich speziell an medizinisch, wissenschaftlich oder technisch Verantwortliche in der Pharma- und Medizintechnik-Branche. Medical Advisor und...

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