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This course will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that...
In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- students will discuss the challenges of strategy...
The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.
The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is...
This online course (MOOC) explores how strategy can be used to protect business innovation, when no other form of protection exist (e.g. copyright, patents, or trademarks). This...
This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and...
This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...
In this course students will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage.
This online course explores the ways of building a portfolio of strategies and integrating the same into a hedge fund.
This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...
After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...
In this series of online courses, participants will cover the concepts and tools they need to successfully develop a marketing strategy for a business, product or service.
This course provides an introduction of the fundamental principles of the role of accounting. Course topics include the role and different types of costing systems, analyses...
By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...
This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...
This online course (MOOC) explores the right strategies for companies which plan to operate globally.
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