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This economics and finance course is an introductory survey of risk management concepts and techniques. Learners will review the role of risk regulation in financial markets,...
This MOOC explores whether a cooperative market economy, in which firms are owned and controlled by their workers, could be a viable and efficient alternative to capitalism.
This series of online courses gives an introduction to business. Participants can learn fundamental management, communication and decision-making skills. The courses include...
This online course explores the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.
Participants of this course will become familiar with the general structure of primary and secondary equity markets from a domestic and international perspective. Beginning with...
This course will teach students about the way brands communicate with their audiences. They will learn about the challenges of managing a digital brand and how rich and...
This online course teaches how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value. It includes...
This online course helps to learn how to apply the concepts of advertising and marketing to branding.
This online course explores how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign.
This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...
This online course program gives an introduction to product management. Several individual online courses cover topics such as targeting customers, understanding user experience...
This online course helps to gain in-depth knowledge of the U.S. MBS market and learn about basic features of agency and non-agency CMOs as well as important types of tranches.
This MOOC teaches how to use fundamental finance tools in both management and MBA learning contexts and understand common financial situations faced in everyday life.
This online course explores key strategies for optimizing urban freight transport based on recent developments in market understanding, vehicle technology and cooperative ventures.
This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.
Dieser Online-Kurs (MOOC) gibt eine Einführung in die Grundlagen des Marketing. Der Dozent ist Professor am Lehrstuhl für Marketing der RWTH Aachen.
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