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This online course series explores the key concepts and practical skills needed in marketing in the digital age. It includes topics such as marketing through digital channels,...

This online course teaches how to use social media and word of mouth to spread your message and grow your business.

This online course teaches how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact

This series of online courses gives an introduction to business. Participants can learn fundamental management, communication and decision-making skills. The courses include...

This course will teach students about the way brands communicate with their audiences. They will learn about the challenges of managing a digital brand and how rich and...

This online course (MOOC) explores various online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market a business.

This online course teaches about advanced Islamic financial instruments, including Sukuk, which commonly refers to the Islamic equivalent of bonds, and the challenges and...

This online course program gives an introduction to marketing techniques and operations.

This online course (MOOC) explores how to make rational and confident supply chain decisions, by understanding how they impact the finance, market and strategy of a company.

This online course explores how to measure, manage and analyze customer data to make effective marketing decisions.

This is an introductory course on options and other financial derivatives, and their applications to risk management. It includes the Black-Scholes-Merton model and other...

This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.

This online course helps in demystifying the role of banking and financial markets in any country, the products and services they offer and the underlying market mechanisms.

This online course teaches about the critical role of the private sector and the use of finance to fund the Sustantainable Development Goals (SDGs) of the World Bank Group.

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

Dieser Online-Kurs (MOOC) gibt eine Einführung in die Grundlagen des Marketing. Der Dozent ist Professor am Lehrstuhl für Marketing der RWTH Aachen.