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In this series of online courses, participants will gain a firm understanding of corporate finance. The courses include accounting principles and financial analysis, how value...
This online course program gives an introduction to digital marketing and e-commerce. It explains the foundations of digital marketing and e-commerce and shows how to attract...
This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key...
This online course series gives an introduction to sales techniques and strategies, with a particular focus on the inbound sales and marketing strategy.
This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...
In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...
This course will look at visual communication and the ways participants can be more effective with their font choices, photography, and video. They will also dive deeper into...
Participants of this series of online courses will understand how investment strategies are designed to reach financial goals in a global context. It includes developing a...
This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.
This online course teaches Business English in a marketing and sales context.
This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...
This course teaches how macroeconomic conditions play important roles in business decisions and performance. How aggregate income, unemployment, and inflation rates influence...
This course is an introduction to the microeconomic theory of markets: why we have them, how they work, what they accomplish.
This online course explores how brands should be organized as a customer experience delivered by the entire organisation.
This online course gives an introduction to regulation of financial markets and institutions relevant for fintech entrepreneurs in emerging markets using case studies from China...
This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.
This online course gives an introduction to digital advertising (search, banner, social media, and more).
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and...
This online course gives an introduction to the four P’s of Marketing (Product, Pricing, Promotion and Place) and forces participants to strategically analyze their product or...
Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...
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