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This online course introduces learners to the science of business analytics with applications in a marketing context.

This course covers the topics Asset Management, Demand Generation, Digital Marketing and Demand Optimisation and aims to reveal the journey from long-term asset development...

This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.

This online course helps to become an informed investor by providing learners with the essential concepts for long-term success in managing money. It gives a broad overview of...

This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C)...

This course focuses on diverse and integrated markets for primary energy, and the essential considerations driving business leaders and policy makers in development of global...

This online course gives an overview of blockchain technology, including the technical underpinnings and the dynamics of the cryptocurrency markets.

This online course (MOOC) discusses how to compete on the internal European market and protect brands, products or inventions. It includes legal disciplines such as Intellectual...

This online course helps learners to develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the...

This online course is an introduction to the tools and methodology used for customer insights data collection for product development. It is suitable for beginners and no prior...

In this course, participants will learn about how different markets around the world can interact to create value for, and effectively manage the risk of, corporations and their...

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and...

This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

In this course, students will learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and...

This online course explores different aspects of intercultural management, including teams, leadership, HR management, marketing and negotiations.

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

This online marketing course explores what brands are and how they can be positioned.

This online course teaches the ins and outs of optimizing a website, from conducting an initial audit to presenting findings and recommendations. Hands-on activities include...