Advanced Search

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...

This online course gives an introduction to digital advertising (search, banner, social media, and more).

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course teaches the ins and outs of optimizing a website, from conducting an initial audit to presenting findings and recommendations. Hands-on activities include...

This series of online courses covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government...

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...

This course teaches how market-based allocation systems use prices as rationing devices, encouraging or discouraging consumption and production to reach equilibrium.

This course will explore a set of market imperfections to understand why they fail and to explore possible remedies including as antitrust policy, regulation, government...

This online course is to equip the learner with the knowledge required to comprehend the literature on anomalies so that he can replicate the strategies discovered by the extant...

This series of 6 online courses (MOOCs) covers the concepts, tools, and techniques of digital marketing. It includes several aspects of the new digital marketing environment,...

This online course will explore how to use observational tools and other techniques for idea generation and will talk about how to evaluate the good ideas from the bad. The goal...

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...

Participants of this course will understand the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. They will...

This online marketing course explores what brands are and how they can be positioned.

This online course focuses on pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances.

This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...

This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...

This online course program gives an introduction to international business activities. It covers topics such as national cultures, human resources, marketing, supply chains...

This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.