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This course provides an introduction to big data analytics. Students will learn how data analysts describe, predict, and inform business decisions in the specific areas of...

In this business and management course, students will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce...

This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

This course teaches to match markets to social strategies to profitably grow a business. It focuses on social media tools and platforms to design, manage, and optimize social...

This online course program explores how to build digital marketing strategies and use emerging digital media to enhance a business. It includes topics such as digital...

This online course shows how to price product or services to maximize revenue.

This online course teaches how to use social media and word of mouth to spread your message and grow your business.

This online course explores the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for...

This online course gives an introduction to global financial markets, including the structure and types of capital markets, and how to identify key participants and their impact...

This online course explores a ten-step process to data-driven market segmentation analysis.

This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.

This online course helps in demystifying the role of banking and financial markets in any country, the products and services they offer and the underlying market mechanisms.

This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...

This course teaches students how to evaluate market and financial data, and present insights effectively.

The course invites students to examine the interconnectedness of modern life through an exploration of fundamental questions about how our social, economic, and technological...

This online course teaches the fundamentals of Growth Marketing in five hours of basic, intermediate and advanced marketing lessons.

In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

This online course gives a first introduction to social media marketing. The course is offered by Facebook.

This online course explores the production of beer, beer culture, marketing strategies, and its effects on the human body and health.

This online lecture series explores new technologies that are disrupting the financial services industry, including AI, deep learning, blockchain technology and open APIs. The...