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This online course explores different aspects of intercultural management, including teams, leadership, HR management, marketing and negotiations.
This online marketing course explores what brands are and how they can be positioned.
In this course, participants will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting their professional image.
The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...
This online course program gives an introduction to social media marketing. The program is offered by Meta and thus the Facebook platform is its key focus.
This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...
This course explores several key issues related to companies, investors, and the interaction between them in the capital markets.
This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key...
This series of online courses equips individual investors and money managers with the skills required to develop their own trading strategies and test them.
This course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this...
This online course helps to learn how to capitalize on understanding behavioral biases and irrational behavior in financial markets.
This course teaches how macroeconomic conditions play important roles in business decisions and performance. How aggregate income, unemployment, and inflation rates influence...
This online course explores how brands should be organized as a customer experience delivered by the entire organisation.
This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...
This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.
This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.
This series of MOOCs gives an introduction to Business English, where participants will learn to communicate about topics such as management, finance and marketing.
This online marketing course explores how to produce memorable content through quality storytelling.
This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.
In this course, participants will dive into the concepts of rationality and irrationality and understand how they impact our investment decisions and what the consequences can...
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