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This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...

This online course gives an introduction to the main basic concepts, techniques, and skills required in order to implement an effective digital marketing strategy.

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and...

Participants of this course will understand the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. They will...

This course will introduce students to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the...

Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...

In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...

This online course program explores the fundamentals of AI and Machine Learning in a business context (no prior experience required). The courses explain the basics of AI and...

This online course series explores strategies and tools to do business in China. The courses include aspects such as selling to Chinese customers as well as entry and location...

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.

This online course series gives an introduction to financial markets and the various methods of how companies finance themselves using banks and capital markets.

This online course helps to become an informed investor by providing learners with the essential concepts for long-term success in managing money. It gives a broad overview of...

This online course helps to learn how to apply the concepts of advertising and marketing to branding.

This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...

This online course explores how to assess global market opportunities and challenges while developing successful global marketing strategies.

This online course explores how to measure, manage and analyze customer data to make effective marketing decisions.

This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...

In this series of online courses, participants will cover the concepts and tools they need to successfully develop a marketing strategy for a business, product or service.