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Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...

This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.

This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...

This course will derive equilibrium outcomes across a variety of market structures and will begin by understanding equilibrium under a market structure called Perfect...

This online marketing course explores how to produce memorable content through quality storytelling.

This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...

This online course program explores how to use TikTok for marketing efforts. It includes creating an effective marketing campaign on TikTok and promoting a business on TikTok...

This series of MOOCs explores how to leverage data and analytics to drive managerial decisions and marketing strategy.

This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...

This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.

This online course program gives an introduction to international business activities. It covers topics such as national cultures, human resources, marketing, supply chains...

This online course program explores the key aspects of global procurement and sourcing, and the importance of procurement to the firm and its stakeholders. It includes topics...

This course is designed to provide participants with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer...

This online course gives an introduction to regulation of financial markets and institutions relevant for fintech entrepreneurs in emerging markets using case studies from China...

This online course will help to learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks.

This online course gives an introduction to digital advertising (search, banner, social media, and more).

This online course will explore how to use observational tools and other techniques for idea generation and will talk about how to evaluate the good ideas from the bad. The goal...

Participants of this series of online courses will understand how investment strategies are designed to reach financial goals in a global context. It includes developing a...

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

This course will explore a set of market imperfections to understand why they fail and to explore possible remedies including as antitrust policy, regulation, government...