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This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...

This online course gives an introduction to digital transformation in a business environment. It explores the critical function of strategic thinking in the digital age, the...

This course focuses on the common growth challenges faced by existing private businesses when they attempt to grow substantially.

This online course explores how to achieve business and career success, managers must manage risk (the Law Pillar) and create value (the Strategy Pillar) in a responsible manner...

This online course program gives an introduction to cybersecurity concepts and how they apply to a business environment. It also covers threat mitigation strategies from an...

This series of online courses equips individual investors and money managers with the skills required to develop their own trading strategies and test them.

This online course gives an introduction to strategic foresight, its main methods and tools and their application in public and private organisations. It aims to show how to get...

This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...

In order to effectively manage and operate a business, managers and leaders need to understand the market characteristics and economic environment they operate in. In this...

This course covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, students will...

This series of online courses examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the...

This online course explores entry and location strategies for companies in the Chinese market.

This online course gives an introduction to corporate strategy. It discusses the activities of companies across multiple businesses, including diversification and divestiture...

This online course program explores the benefits and challenges of implementing artificial intelligence (AI) in organizations. It includes general implications and strategic...

Participants of this online course will be able to account for the broader context and the possible convergence of long-term trends, and thus be able to develop a long-term,...

This online course explores the key aspects of digital transformation for companies, including strategy, core processes, and technology.The course was created by the University...

This extensive series of online courses is a guide for participants to creating their own business. The course covers a progression of topics necessary for successful business...

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

In this course, the context is hosting an event and finding an appropriate venue for it. Participants will learn language and strategies for successful negotiations culminating...