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This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...
This online course gives an introduction to the possibilities that exist to fund and market a film, and to create an audience for it.
This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C)...
This course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this...
In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...
This online marketing course explores what brands are and how they can be positioned.
This online course focuses on pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances.
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