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This online course explores the fundamentals of behavioral perspectives in marketing.

Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...

This online course gives an introduction to global financial markets, including the structure and types of capital markets, and how to identify key participants and their impact...

This online course program gives an introduction to microeconomics. It shows how decision-making units within the economy (consumers, firms, government) make choices and how the...

This online course gives an introduction to the economics of real-world energy markets, and discusses how various policies can address the impact of rising global energy demand...

This online course explores how to build, analyze, and deploy chatbots with the help of IBM's Watson. The course also shows how to market and sell chat bot services.

This online course gives an introduction to product management. It explores the roles and responsibilities of being a product manager and also includes topics such as managing a...

This online course series teaches the essentials of managing a successful business including accounting, finance, marketing, operations, people management and strategy.

This online course series explores the key drivers, players and features of global capital markets. It includes topics such as money markets, foreign exchange (FX), bond and...

This online course teaches to identify, understand and learn the basics of marketing management theories with real-world business scenarios.

This online course explores how to assess global market opportunities and challenges while developing successful global marketing strategies.

This online course explores how to design a marketing campaign, create brand excitement and attract engaged customers.

This online course explores how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign.

This online course explores the production of beer, beer culture, marketing strategies, and its effects on the human body and health.

This online course teaches how to use social media and word of mouth to spread your message and grow your business.

This online course series explores the key concepts and practical skills needed in marketing in the digital age. It includes topics such as marketing through digital channels,...

This online course explores the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.

This online course gives an introduction to key brand management terminology and principles.

This online course teaches how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value. It includes...

This online course program gives an introduction to digital marketing for beginners. It first introduces learners to the role of marketing and then explores how to apply its...