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This online course gives an introduction to core microeconomic issues in economic development, focusing on both key theoretical contributions and empirical applications to...

This online course program explores the core principles of social media marketing. It includes modules on topics such as content marketing, Facebook, Instagram, Snapchat,...

In this course, participants will learn how to think strategically and professionally about their career self-management. Through this course they will develop an objective,...

This online course program explores how to use TikTok for marketing efforts. It includes creating an effective marketing campaign on TikTok and promoting a business on TikTok...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course teaches how to create a Twitter marketing system, build relationships with Twitter followers, and convert engaged Twitter followers to business leads.

This series of online courses explores the language of finance and how the flow of money relates to the most important key social issues influencing our lives and communities....

This online course gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of...

This online course shows how to price product or services to maximize revenue.

This online course from Harvard Business School Online explores how businesses approach pricing strategy, evaluate market demand, and differentiate their offerings to compete...

This online course explains blockchain and distributed ledger technologies and explores some potential applications.

This online course teaches how to redesign and rank a real live client local business website on the 1st page of Google.

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

This online course gives an introduction to Marketing Analytics. It provides learners with exposure to essential tools including exploratory data analysis, as well as regression...

Dieser MOOC (Videokurs) erläutert weiterführende Aspekte des strategischen Managements und Marketings.

Lernen Sie die Möglichkeiten von LinkedIn kennen, Ihr Unternehmen bekannter zu machen und damit Ihre Marketing- und Vertriebstätigkeiten zu unterstützen.

Diese Online-Vorlesung gibt eine Einführung in digitale Geschäftsmodelle und Digitalisierungstrends im wirtschaftlichen Umfeld. Enthalten sind unter anderem Themen wie digitale...

Dieser Online-Kurs gibt eine Einführung ins Digital Marketing und Online Marketing. Neben den Grundlagen sind auch Themen enthalten wie Leadgenerierung, Affiliate Marketing,...

Dieser Online-Kurs (MOOC) gibt eine Einführung in die Grundlagen des Marketing. Der Dozent ist Professor am Lehrstuhl für Marketing der RWTH Aachen.

Lernen Sie, was Online-Marketing bedeutet und wie Sie es einsetzen: Von der Firmen-Website über Social Media-Marketing bis zu SEO und Web-Analytics.