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This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...
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In this economics and finance course, students will learn how the decisions made by economic agents are represented in the market as demand and supply of commodities. They will...
This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.
This online course gives an introduction to the structure and trading conventions of the foreign exchange markets.
This online course explores the moral limits of markets. It draws upon philosophy and contemporary moral and political controversies to consider what moral limits, if any, the...
This is an introductory course on options and other financial derivatives, and their applications to risk management. It includes the Black-Scholes-Merton model and other...
This online course program explores energy markets and the need for an energy transition, including the different economic approaches.
This online course teaches how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact
This online course (MOOC) explores various online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market a business.
This globalization online course focuses on the ways market-led macro-economic reforms associated with globalization (such as free trade agreements and privatization...
This online course teaches to predict financial crises, handle unfair trade practices and minimize risks when investing in emerging economies.
This online course explores how to design a marketing campaign, create brand excitement and attract engaged customers.
This online course explores how to assess global market opportunities and challenges while developing successful global marketing strategies.
This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.
This online course teaches how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.
This online course series explores the key drivers, players and features of global capital markets. It includes topics such as money markets, foreign exchange (FX), bond and...
This MOOC teaches how to use fundamental finance tools in both management and MBA learning contexts and understand common financial situations faced in everyday life.
This online course explores how to build, analyze, and deploy chatbots with the help of IBM's Watson. The course also shows how to market and sell chat bot services.
This economics and finance course is an introductory survey of risk management concepts and techniques. Learners will review the role of risk regulation in financial markets,...
This online course teaches about the characteristics of U.S. mortgage-backed securities and various agencies within the market in this comprehensive overview.
In this business and management course, students will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce...
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