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This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...
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This online course explores how to measure, manage and analyze customer data to make effective marketing decisions.
This online course explores how to build, analyze, and deploy chatbots with the help of IBM's Watson. The course also shows how to market and sell chat bot services.
This online course gives an introduction to key brand management terminology and principles.
This is not a standard business course on writing job applications and practicing interview techniques. Students will learn how to unlock their personal and professional...
This online course teaches about technology´s impact on financial markets and the characteristics of financial instruments that are traded on electronic markets.
This online course teaches the basics of market structure, including key market participants and what determines a market´s development.
This economics and finance course is an introductory survey of risk management concepts and techniques. Learners will review the role of risk regulation in financial markets,...
This online course series teaches how to lead an organization to success by anticipating and leveraging disruptive change brought about by technology and market trends.
This online course teaches to predict financial crises, handle unfair trade practices and minimize risks when investing in emerging economies.
Participants of this course will become familiar with the general structure of primary and secondary equity markets from a domestic and international perspective. Beginning with...
This online course provides a quantitative and model-based introduction to basic economic principles. The course also teaches how to apply these principles to make sense of a...
This online course provides a mathematically rigorous framework to understand financial markets. The course is delivered with data-driven insights from MIT professors and...
This online course teaches how to drive social media engagement by linking strategy and tactics and measuring results.
This online course program explores energy markets and the need for an energy transition, including the different economic approaches.
This online course gives an introduction to the structure and trading conventions of the foreign exchange markets.
This online course teaches how to develop, manage and protect a company´s online reputation through social media including Facebook and Twitter.
This online course program aims to teach learners the knowledge and capabilities to lead organizational change and digital transformation. The courses were designed for digital...
This online course teaches about the critical role of the private sector and the use of finance to fund the Sustantainable Development Goals (SDGs) of the World Bank Group.
This online course helps to gain in-depth knowledge of the U.S. MBS market and learn about basic features of agency and non-agency CMOs as well as important types of tranches.
This online course explores a ten-step process to data-driven market segmentation analysis.
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