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This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.
This MOOC teaches how to use fundamental finance tools in both management and MBA learning contexts and understand common financial situations faced in everyday life.
This online course (MOOC) discusses how to compete on the internal European market and protect brands, products or inventions. It includes legal disciplines such as Intellectual...
This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...
This online course explores how brands should be organized as a customer experience delivered by the entire organisation.
In this course, participants will learn about how different markets around the world can interact to create value for, and effectively manage the risk of, corporations and their...
This online course teaches about SEO and social media growth hacking strategies.
This online course teaches about technology´s impact on financial markets and the characteristics of financial instruments that are traded on electronic markets.
This online course explores the business of beauty, including global marketing strategies and the country of origin effect.
This online course gives an introduction to Facebook Ads and Facebook marketing.
Participants of this course will become familiar with the general structure of primary and secondary equity markets from a domestic and international perspective. Beginning with...
This online course will explore how to use observational tools and other techniques for idea generation and will talk about how to evaluate the good ideas from the bad. The goal...
This online course explores key strategies for optimizing urban freight transport based on recent developments in market understanding, vehicle technology and cooperative ventures.
This online course explores different aspects of intercultural management, including teams, leadership, HR management, marketing and negotiations.
This online course gives an introduction to content marketing. It explores topics like audience, formats, and content idea generation.
This online course teaches how to assess the challenges and key opportunities of the globalized market economy.
This introductory economics course offers a thorough view of markets, including their strengths and failures. Participants will learn how to view markets from an economist’s...
This online course teaches how to make and market apps for Android 7 Nougat by building real apps including Uber, Whatsapp and Instagram clones.
This online course explores entry and location strategies for companies in the Chinese market.
This online marketing course explores what brands are and how they can be positioned.
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