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This course will look at visual communication and the ways participants can be more effective with their font choices, photography, and video. They will also dive deeper into...

This course teaches how macroeconomic conditions play important roles in business decisions and performance. How aggregate income, unemployment, and inflation rates influence...

This online course (MOOC) discusses how to compete on the internal European market and protect brands, products or inventions. It includes legal disciplines such as Intellectual...

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...

This course will derive equilibrium outcomes across a variety of market structures and will begin by understanding equilibrium under a market structure called Perfect...

This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.

This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.

This online course gives an introduction to Marketing Analytics. It provides learners with exposure to essential tools including exploratory data analysis, as well as regression...

By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...

This online course explores how to sell products, goods and services to Chinese consumers. The course discusses the behavioral characteristics of Chinese consumers as well as...

This online course explores how brands should be organized as a customer experience delivered by the entire organisation.

This online course is to equip the learner with the knowledge required to comprehend the literature on anomalies so that he can replicate the strategies discovered by the extant...

This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...

This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.

This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...

This online course explains blockchain and distributed ledger technologies and explores some potential applications.

This course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this...

This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then...

In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...