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This online course explores digital marketing strategies and channels.

This online course gives an introduction to trading in the stock market, including day trading, swing trading, and financial trading. It also includes modules on topics such as...

In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

This online course explores how to design a marketing campaign, create brand excitement and attract engaged customers.

This series of online courses covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government...

This online course gives an introduction to markets. Among many other topics, it includes timeless concepts like compounding, discounting, annuities, effective interest rates,...

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...

This online course explores how to measure, manage and analyze customer data to make effective marketing decisions.

This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

This online course series explores the esports and computer gaming industry from behind the scenes. The online program was designed for game developers, finance professionals,...

This online course program gives an introduction to applying Data Science to product management. It explores how to apply data science techniques, data engineering processes,...

This course introduces students to the real world challenges of implementing machine learning based trading strategies including the algorithmic steps from information gathering...

This online course program explores the fundamentals of AI and Machine Learning in a business context (no prior experience required). The courses explain the basics of AI and...

This online course explores how to build, analyze, and deploy chatbots with the help of IBM's Watson. The course also shows how to market and sell chat bot services.

In this course, students will learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and...

This online course explores the risks and opportunities that climate change presents to financial markets. It includes opinions from a range of investment industry leaders and...

After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...

This online course gives an introduction to affiliate marketing, including effective promotional strategies with ads or organic traffic.

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course teaches how to develop, manage and protect a company´s online reputation through social media including Facebook and Twitter.