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This online course gives an introduction to neuromarketing, including tools such as web cameras, eye-tracking, and brain scanners.
This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...
This course covers the topics Asset Management, Demand Generation, Digital Marketing and Demand Optimisation and aims to reveal the journey from long-term asset development...
In this course, participants will learn how to think strategically and professionally about their career self-management. Through this course they will develop an objective,...
This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...
This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...
This series of online courses equips individual investors and money managers with the skills required to develop their own trading strategies and test them.
This online course gives an introduction to the possibilities that exist to fund and market a film, and to create an audience for it.
In this online course, participants will complete a more detailed analysis of the elements of the marketing mix in order to conduct a thorough strategic analysis of marketing...
This course will introduce students to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the...
In this course, participants will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting their professional image.
This MOOC gives an introduction to Behavioral Finance, which is the study of financial decision-making errors that can be avoided, if participants in markets are familiar with...
In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...
This series of online courses explores the language of finance and how the flow of money relates to the most important key social issues influencing our lives and communities....
The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.
This online course looks at the two most fundamental aspects of the oil and gas industry, its operations and markets, each of which is addressed as a separate module in the...
This online course introduces learners to the science of business analytics with applications in a marketing context.
This online course series explores the esports and computer gaming industry from behind the scenes. The online program was designed for game developers, finance professionals,...
This online marketing course explores what brands are and how they can be positioned.
This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.
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