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This online course series explores how to develop business strategies for social impact. The courses discuss various aspects of social entrepreneurship.

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This online course program explores how to launch and support a career as musician. Topics include building a professional network, identifying tools for developing a brand,...

In this course, students will learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and...

This online course series explores strategies and tools to do business in China. The courses include aspects such as selling to Chinese customers as well as entry and location...

This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...

This extensive series of online courses is a guide for participants to creating their own business. The course covers a progression of topics necessary for successful business...

This series of online courses explores the fundamental theories and concepts of strategy and organization. The courses cover basic and advanced competitive strategy as well as...

This online course gives an introduction to the concept of design thinking and its application within a context of business strategy and entrepreneurship. It includes case...

In this course students will build a toolbox of techniques to execute today's business strategies to help them succeed.

In order to effectively manage and operate a business, managers and leaders need to understand the market characteristics and economic environment they operate in. In this...

By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...

This online course program gives an introduction to online marketing. It includes topics such as digital marketing plans, online marketing strategies, and testing and analytics...

This course covers how to pay employees. It begins by asking: "What kind of a person do I need to attract, retain, and motivate for my business to succeed?" From here, it will...

This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...

This online course will help participants to determine growth strategies and how one can scale or replicate business plans internationally in order to reach a larger number of...