In this course, students will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. They will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies.
| Instructor: | Professor Tobias Kretschmer |
| Provided by: | Coursera |
| Course language: | English |
| Fees: | free course |
| Level: | intermediate |
| Certificate available? | (fee) |
| Format: | MOOC/online course |
How do you like the course 'Advanced Competitive Strategy'?
