In this course, students will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. They will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies.
Dozent: | Professor Tobias Kretschmer |
Bereitgestellt von: | Coursera |
Kurssprache: | Englisch |
Kosten: | kostenlos |
Level: | Vorkenntnisse |
Zertifikat erhältlich? | (Gebühr) |
Format: | MOOC/Online-Kurs |
Wie gefällt Dir der Kurs 'Advanced Competitive Strategy'?