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This online course teaches how to develop, manage and protect a company´s online reputation through social media including Facebook and Twitter.
This online course explores how to assess global market opportunities and challenges while developing successful global marketing strategies.
In this IMFx course you will learn, from hands-on demonstrations, how to price different types of bonds, how to calculate different measures of bond yields and how to compare...
This course teaches students how to evaluate market and financial data, and present insights effectively.
This online course explores the European energy market and the economic principles behind it.
This online course teaches the basics of market structure, including key market participants and what determines a market´s development.
This online course teaches to predict financial crises, handle unfair trade practices and minimize risks when investing in emerging economies.
This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...
This course will teach students about the way brands communicate with their audiences. They will learn about the challenges of managing a digital brand and how rich and...
This online course explores the moral limits of markets. It draws upon philosophy and contemporary moral and political controversies to consider what moral limits, if any, the...
This online course program gives an introduction to microeconomics. It shows how decision-making units within the economy (consumers, firms, government) make choices and how the...
This online course series teaches the essentials of managing a successful business including accounting, finance, marketing, operations, people management and strategy.
This online course explores the fundamentals of behavioral perspectives in marketing.
This online course helps in demystifying the role of banking and financial markets in any country, the products and services they offer and the underlying market mechanisms.
This MOOC explores whether a cooperative market economy, in which firms are owned and controlled by their workers, could be a viable and efficient alternative to capitalism.
Dieser Online-Kurs (MOOC) gibt eine Einführung in die Grundlagen des Marketing. Der Dozent ist Professor am Lehrstuhl für Marketing der RWTH Aachen.
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