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This online course is to equip the learner with the knowledge required to comprehend the literature on anomalies so that he can replicate the strategies discovered by the extant...

This online course program explores the core principles of digital marketing and digital strategy. It also includes topics such as digital channel planning and e-commerce...

This online course gives an introduction to regulation of financial markets and institutions relevant for fintech entrepreneurs in emerging markets using case studies from China...

This online course teaches Business English in a marketing and sales context.

In this series of online courses (MOOCs), students learn the fundamentals of marketing, accounting, operations, and finance.

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...

This online course series explores strategies and tools to do business in China. The courses include aspects such as selling to Chinese customers as well as entry and location...

This online course program gives an introduction to digital marketing and e-commerce. It explains the foundations of digital marketing and e-commerce and shows how to attract...

This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...

This online course focuses on pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances.

This course will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about...

In this course, participants will learn what the main financial markets and their characteristics are as well as how they are linked to the economy. The course includes eg. how...

In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...

This online course series gives an introduction to financial markets and the various methods of how companies finance themselves using banks and capital markets.

This online course introduces learners to the science of business analytics with applications in a marketing context.

This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.

This course provides an introduction to big data analytics. Students will learn how data analysts describe, predict, and inform business decisions in the specific areas of...

This online course explores how brands should be organized as a customer experience delivered by the entire organisation.

This online course focuses on techniques that are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques...

This series of MOOCs explores how to leverage data and analytics to drive managerial decisions and marketing strategy.