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This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

This course will explore the Presidency, assassination, and lasting legacy of President John F. Kennedy. Students will learn how JFK’s life, administration, and tragic death...

This online course explores a new approach to values-driven leadership development.

This is an introductory online course about the key concepts of planning and executing projects.The course shows how to plan, analyze, and manage successful projects. It...

This online course explores the key aspects of digital transformation for companies, including strategy, core processes, and technology.The course was created by the University...

This course will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that...

In this course, students will learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and...

This course focuses on the common growth challenges faced by existing private businesses when they attempt to grow substantially.

This course teaches the tools needed to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls.

This online course program gives an introduction to design thinking. The course explores the six key phases of the design thinking process, from immersion to learning-in-action,...

This course is a unique and exciting introduction to the genre and craft of historical fiction, for curious students, aspiring authors--anyone with a passion for the past.

In this series of online courses, participants will gain an understanding and appreciation of the principles and practice of agile management. They will learn to coordinate all...

This online course gives an introduction to the fundamentals of managerial accounting. This includes topics such as cost allocation systems and cost-volume-profit analysis.

This course focuses on the common human resource ("people") challenges faced by existing private businesses when they attempt to grow substantially

This online course gives an introduction to agile product development and design thinking so you can build better digital products.

In this course learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and...

Agile and design thinking offer a different--and effective--approach to product development, one that results in valuable solutions to meaningful problems. In this course,...

This online course gives an introduction to design thinking (a human-centered approach to problem solving) for non-profit or social organizations.

Traditional development processes lead to team frustration and poor results. Agile offers a different approach to managing the complexities of software development. This course...

This course covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, students will...