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This online course will help to learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks.
This online course gives an introduction to neuromarketing, including tools such as web cameras, eye-tracking, and brain scanners.
This course shows learners how understanding and targeting their market can help their business stand out from the crowd.
This online course program explores the core principles of social media marketing. It includes modules on topics such as content marketing, Facebook, Instagram, Snapchat,...
This online course teaches how to profitably re-engage with abandoning website visitors to get them to come back to a site at the right time and with the right message.
This is an introductory course on options and other financial derivatives, and their applications to risk management. It includes the Black-Scholes-Merton model and other...
This online course gives an introduction to the possibilities that exist to fund and market a film, and to create an audience for it.
This online course gives an overview of blockchain technology, including the technical underpinnings and the dynamics of the cryptocurrency markets.
This online course program aims to teach learners the knowledge and capabilities to lead organizational change and digital transformation. The courses were designed for digital...
The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...
This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...
In this online course, participants will complete a more detailed analysis of the elements of the marketing mix in order to conduct a thorough strategic analysis of marketing...
Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...
This online course series explores the major advertising platforms, including: display, video, audio, sponsored, native, social media, search and programmatic. It also shows how...
This online course series gives an introduction to sales techniques and strategies, with a particular focus on the inbound sales and marketing strategy.
This online course teaches the fundamentals of marketing in the internet, including SEO, Google Adwords, Facebook and email marketing.
This online course series explores the esports and computer gaming industry from behind the scenes. The online program was designed for game developers, finance professionals,...
This online course explores a service-based approach to marketing and management to better serve customers.
This course teaches how macroeconomic conditions play important roles in business decisions and performance. How aggregate income, unemployment, and inflation rates influence...
In this course, students will learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and...
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