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In this course students will understand how firms are organized, what factors must be taken into account in making critical design decisions, and what role managers play in...

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...

This course covers how to pay employees. It begins by asking: "What kind of a person do I need to attract, retain, and motivate for my business to succeed?" From here, it will...

This online course gives an introduction to entrepreneurship. It covers topics such as creativity, team building, financing, recruiting, and the international developement of...

This online course gives an introduction to the concept of design thinking and its application within a context of business strategy and entrepreneurship. It includes case...

This course teaches about the concept and tools that combine innovation and strategy. Starting with the 3 pillars that make up the core business model, this approach recommends...

This course will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and will provide models and tools to...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and...

This online course (MOOC) teaches a set of frameworks, tools and concepts in order to develop innovative strategies.

This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...

This online course gives an introduction to strategic foresight, its main methods and tools and their application in public and private organisations. It aims to show how to get...

This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...

This online course explores the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach.

This online course explores strategies for driving business success in the new digital economy.

This course focuses on the social, political, economic and institutional environment of countries. This environmental context molds the country's objectives, defines the...

This online course provides practical, real-world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch,...

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...

This online course will help participants to determine growth strategies and how one can scale or replicate business plans internationally in order to reach a larger number of...