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This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

In this course, participants will learn how to think strategically and professionally about their career self-management. Through this course they will develop an objective,...

This online course explores the fundamentals of behavioral perspectives in marketing.

This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.

This online course series explores the major advertising platforms, including: display, video, audio, sponsored, native, social media, search and programmatic. It also shows how...

This online course program gives an introduction to international business activities. It covers topics such as national cultures, human resources, marketing, supply chains...

This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...

This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...

This online course explores how to create creative advertising campaigns.

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

This online course helps to learn how to capitalize on understanding behavioral biases and irrational behavior in financial markets.

This online course gives an introduction to global financial markets, including the structure and types of capital markets, and how to identify key participants and their impact...

This online course is an introduction to the tools and methodology used for customer insights data collection for product development. It is suitable for beginners and no prior...

In this online course, Diane von Fürstenberg teaches how to build and market a fashion brand. The course includes more than 10 video lessons and various supplemental materials.

This online course explores how to design a marketing campaign, create brand excitement and attract engaged customers.

This online marketing course explores what brands are and how they can be positioned.

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses...

This online course program teaches foundational data skills for marketing. This includes collecting and analyzing data, modeling marketing scenarios, and using Excel, Tableau,...

This course begins by further exploring firm behavior in imperfectly competitive market settings: how firms with monopoly power can increase profits through price...

In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...