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This online course explores how to create creative advertising campaigns.

In this series of online courses, participants will gain a firm understanding of corporate finance. The courses include accounting principles and financial analysis, how value...

This online marketing course explores what brands are and how they can be positioned.

This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.

By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...

This series of online courses gives an introduction to market research. In includes several video courses on topics such as qualitative and quantitative research. It also shows...

This online course gives an introduction to regulation of financial markets and institutions relevant for fintech entrepreneurs in emerging markets using case studies from China...

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This course will dive into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion,...

This course is designed to provide participants with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer...

This online course explores entry and location strategies for companies in the Chinese market.

In this course, participants will learn about how different markets around the world can interact to create value for, and effectively manage the risk of, corporations and their...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those...

This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.

This online course explains blockchain and distributed ledger technologies and explores some potential applications.

This online course program explores the key aspects of global procurement and sourcing, and the importance of procurement to the firm and its stakeholders. It includes topics...

This online course gives a first introduction to social media marketing. The course is offered by Facebook.

This online course is an introduction to the tools and methodology used for customer insights data collection for product development. It is suitable for beginners and no prior...

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.