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This course will derive equilibrium outcomes across a variety of market structures and will begin by understanding equilibrium under a market structure called Perfect...

This online course explores the intersection of Branding and Customer Experience. It aims to get the students to think about what the operational implications of their branding...

This online course program explores the core principles of digital marketing and digital strategy. It also includes topics such as digital channel planning and e-commerce...

This online course program gives an introduction to social media marketing. The program is offered by Meta and thus the Facebook platform is its key focus.

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those...

This online course looks at the two most fundamental aspects of the oil and gas industry, its operations and markets, each of which is addressed as a separate module in the...

This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...

This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...

This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.

In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...

This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

This online course will explore how to use observational tools and other techniques for idea generation and will talk about how to evaluate the good ideas from the bad. The goal...

This online course explores different aspects of intercultural management, including teams, leadership, HR management, marketing and negotiations.

This online course program explores how to use TikTok for marketing efforts. It includes creating an effective marketing campaign on TikTok and promoting a business on TikTok...

This course explores several key issues related to companies, investors, and the interaction between them in the capital markets.

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses...

This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...

This series of MOOCs explores how to leverage data and analytics to drive managerial decisions and marketing strategy.

This online course program explores the core principles of social media marketing. It includes modules on topics such as content marketing, Facebook, Instagram, Snapchat,...

This online course explores how to sell products, goods and services to Chinese consumers. The course discusses the behavioral characteristics of Chinese consumers as well as...