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This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.
This online course gives an introduction to the fundamentals of managerial accounting. This includes topics such as cost allocation systems and cost-volume-profit analysis.
This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.
In this course learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and...
This course will discuss the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys...
This is an introductory online course about the key concepts of planning and executing projects.The course shows how to plan, analyze, and manage successful projects. It...
This course shows participants how to put the agile culture into practice across concept testing, usability testing, functional testing, and ongoing feature validation.
This online course program gives an introduction to design thinking. The course explores the six key phases of the design thinking process, from immersion to learning-in-action,...
This course covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, students will...
This online course gives an introduction to agile product development and design thinking so you can build better digital products.
This online course explores the importance of prevention and risk reduction in decreasing cancer occurrences.
This course focuses on the common human resource ("people") challenges faced by existing private businesses when they attempt to grow substantially
This online course gives an introduction to digital transformation in a business environment. It explores the critical function of strategic thinking in the digital age, the...
This online course discusses modern history from a global perspective. The course includes the following topics:From the Traditional to the Modern - Commercial and Military...
This course is a unique and exciting introduction to the genre and craft of historical fiction, for curious students, aspiring authors--anyone with a passion for the past.
Dieser Online-Kurs gibt eine Einführung in die agile und designorientierte Denkweise der Produktentwicklung. Ein besonderer Schwerpunkt liegt dabei auf dem Einsatz von Personas...
Dieser Online-Kurs analysiert den Prozess der digitalen Transformation von Unternehmen. Der Kurs wurde ursprünglich auf Englisch erstellt und für deutsche Teilnehmer übersetzt....
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