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This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...

This online course program gives an introduction to financial derivative instruments. It includes pricing and valuation of forwards, futures, swaps, and options. It also gives...

This course provides a brief introduction to game theory. The main goal is to understand the basic ideas behind the key concepts in game theory, such as equilibrium,...

This online course explores how to (re)position an organization, orchestrate strategic alliances and assess strategic options from an ethical perspective.

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...

This online course teaches essential sales skills, sales strategies and sales techniques to sell just about anything. It includes topics such as preparation, understanding the...

This online course explores how to design effective strategy processes, analyze shifting industry structures and develop new capabilities in times of industry transition.

This course is designed to provide participants with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer...

The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is...

This online course gives an introduction to strategic foresight, its main methods and tools and their application in public and private organisations. It aims to show how to get...

This course explores the emerging relationships between sustainability issues and competitive advantage. Building on the basic concepts of strategic management, this course will...

This online course discusses advanced concepts of Game Theory.The course includes social choice theory (i.e., collective decision making), mechanism design, and auctions. (Note:...

This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.

This online course helps to learn about latest investment strategies and performance evaluation.

This online course series gives an introduction to strategic management, global supply chain management, disruptive innovation, and sustainability for the global enterprise.

This course focuses on the common growth challenges faced by existing private businesses when they attempt to grow substantially.

Participants of this series of online courses will understand how investment strategies are designed to reach financial goals in a global context. It includes developing a...

This online course gives an introduction to corporate strategy. It discusses the activities of companies across multiple businesses, including diversification and divestiture...

This online course gives an introduction to options, option strategies and how to trade options.