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This course covers the basics of hotel demand management, distribution, and revenue management.
This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.
In this course, second course of the "Inspirational Leadership" Specialization, students will discover the characteristics of charismatic leadership. They will position their...
This course will explore the state-of-the-art techniques used to recruit and retain great people, and demonstrate how these techniques are used at cutting-edge companies.
This online course explores the personal and behavioral characteristics of an effective negotiator. Course learners discuss how empowerment, power, and authority affect the...
This course will examine the music industry in the United States, with the unique perspective gained by Vanderbilt University’s location in Nashville, TN. Nashville is a major...
This extensive series of courses teaches how to strengthen personal and professional relationships by constructively addressing conflicts between individuals and within...
This course will study three Platonic dialogues and consider some contemporary manifestations of issues Plato discusses. The focus will be: moral theory and moral psychology.
This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be...
This course teaches how to assess the macroeconomic environment in which a business operates. We start by examining how various components of macroeconomy contribute to the...
The second course in this Specialization provides a more in-depth look at the roles and responsibilities of boards of directors in the governance of nonprofit organizations.
Focused on Tolkien and The Lord of the Rings Online, this course explores what happens to stories and films when they are turned into online games.
This course teaches to match markets to social strategies to profitably grow a business. It focuses on social media tools and platforms to design, manage, and optimize social...
During this course, students will hear from entrepreneurs who have launched products and services ranging from medical devices to LED lights to whiskey. They will learn how...
This course teaches how market-based allocation systems use prices as rationing devices, encouraging or discouraging consumption and production to reach equilibrium.
This course is a unique and exciting introduction to the genre and craft of historical fiction, for curious students, aspiring authors--anyone with a passion for the past.
This course teaches how to use analysis, synthesis, and positive inquiry to address individual and organizational problems and develop the critical thinking skills needed in...
The French Revolution was one of the most important upheavals in world history. This online course (MOOC) examines its origins, course and outcomes.The course includes the...
This course equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace.
This course covers how to find the right people to fill out a data science team, how to organize them to give them the best chance to feel empowered and successful, and how to...
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