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In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...
This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.
This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...
In this series of online courses, participants will cover the concepts and tools they need to successfully develop a marketing strategy for a business, product or service.
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