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This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...
This course covers how to program in R and how to use R for effective data analysis. Students will learn how to install and configure software necessary for a statistical...
In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...
This course begins by further exploring firm behavior in imperfectly competitive market settings: how firms with monopoly power can increase profits through price...
This course will introduce the core data structures of the Python programming language. We will move past the basics of procedural programming and explore how we can use the...
This course covers the essential exploratory techniques for summarizing data. It will cover in detail the plotting systems in R as well as some of the basic principles of...
This course will provide an overview of many concepts, techniques, and algorithms in machine learning, from basic classification to decision trees and clustering.
This course helps students find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact...
This course focuses on how to design and build secure systems with a human-centric focus. It will look at basic principles of human-computer interaction, and apply these...
This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...
In this course students will build a toolbox of techniques to execute today's business strategies to help them succeed.
This course is a continuation of Crypto I and explains the inner workings of public-key systems and cryptographic protocols. Students will learn how to reason about the security...
This course introduces the design and implementation of Android applications for mobile devices. Students will develop an app from scratch, assuming a basic knowledge of Java,...
This course teaches how to build a team, improve teamwork and collaboration, and sustain team performance through continuous learning and improvement.
In this course, students will develop more advanced web application programming skills. They will learn how to control data read and write access using methods, publish and...
In this course students will get the opportunity to apply the skills learned in the first two courses of the “Inspirational Leadership: Leading with Sense” as an individual to a...
In this course students will understand how firms are organized, what factors must be taken into account in making critical design decisions, and what role managers play in...
This course covers how to find the right people to fill out a data science team, how to organize them to give them the best chance to feel empowered and successful, and how to...
In this course students will learn the basic principles and tools used to process images and videos, and how to apply them in solving practical problems of commercial and...
The second course in this Specialization provides a more in-depth look at the roles and responsibilities of boards of directors in the governance of nonprofit organizations.
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