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The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This course will introduce students to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the...

In this series of online courses (MOOCs), students learn the fundamentals of marketing, accounting, operations, and finance.

In this online course, participants learn how to use evangelism as an effective marketing technique. The teacher was previously chief evangelist of Apple.

In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...

This course introduces students to the real world challenges of implementing machine learning based trading strategies including the algorithmic steps from information gathering...

This online course program gives an overview of digital advertising tactics. It includes topics such as search advertising (Google Ads), social media advertising (Facebook,...

This online course explores the European energy market and the economic principles behind it.

This online course series gives an introduction to financial markets and the various methods of how companies finance themselves using banks and capital markets.

This online course explores the fundamentals of behavioral perspectives in marketing.

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course explores how to work with customers, media channels, and the changing marketing landscape.

This series of MOOCs explores how to leverage data and analytics to drive managerial decisions and marketing strategy.

This online course teaches how to start a YouTube channel, increase views and subscribers, and build a brand with videos.

This online course helps learners to develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the...

This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.

This online course program explores energy markets and the need for an energy transition, including the different economic approaches.

This online course program explores how to use TikTok for marketing efforts. It includes creating an effective marketing campaign on TikTok and promoting a business on TikTok...

This online course program gives an introduction to digital marketing and e-commerce. It explains the foundations of digital marketing and e-commerce and shows how to attract...

This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.